Product Designer — London
Prince
Gupta
I design financial tools for people living unpredictable lives. MSc UX Design from Kingston. Previously Surreal Co., now NEUMAI. I know what it feels like to check your balance on a Monday and not know if you're okay.
About Prince Gupta
I came to London to actually live here — not just exist.
Late nights, good music, the kind of bars where you know
the bartender and stay until close. I worked those rooms
too, zero-hour agency shifts across the city, which is
how I learned what variable income actually feels like
from both sides of the counter.
That chapter is done. What it left behind is a designer
who understands money anxiety from the inside, not from
a research brief.
I design with the same empathy I picked up along the way:
listen first, assume nothing, and never forget the person
on the other side is probably just trying to get through
the week.
Selected work
Fintech · CS1
Rhythm
Personal finance tool for zero-hour workers. Designed from lived experience.
Coming soon
CS2
Second case study in progress. Brief and research underway.